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Computational advertising is a new scientific sub-discipline, at the intersection of information retrieval, machine learning, optimization, and microeconomics. Its central challenge is to find the best ad to present to a user engaged in a given context, such as querying a search engine ("sponsored search"), reading a web page ("content match"), watching a movie, and IM-ing.
Featured Project
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Match Game
It’s no secret that online ads should correspond to the pages on which they appear. After all, relevant ads ensure a better user experience and increase the likelihood of clickthroughs.
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Recent Publications
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Estimating Rates of Rare Events at Multiple Resolutions
D. Agarwal; A. Broder; D. Chakrabarti; D. Diklic; V. Josifovski; M. Sayyadian, KDD, 2007
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Parsimonious Explanations of Change in Hierarchical Data
Barman, Dhiman ; Korn, Flip ; Srivastava, Divesh ; Gunopulos, Dimitrios ; Young, Neal E. ; Agarwal, Deepak, ICDE, 2007
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Predictive discrete latent factor models for large scale
dyadic data
Agarwal, Deepak ; Merugu, Srujana, KDD, 2007
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Efficient and effective explanation of change in hierarchical
summaries
Agarwal, Deepak ; Barman, Dhiman ; Gunopulos, Dimitrios ; Young, Neal E. ; Korn, Flip ; Srivastava, Divesh, KDD, 2007
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Bandits for Taxonomies: A Model-based Approach
Pandey, Sandeep ; Agarwal, Deepak ; Chakrabarti, Deepayan ; Josifovski, Vanja, SDM, 2007
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Detecting anomalies in cross-classified streams: a Bayesian
approach
Agarwal, Deepak, Knowl. Inf. Syst., 2007
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Computing Semantic Relatedness using Wikipedia-based Explicit
Semantic Analysis
Gabrilovich, Evgeniy ; Markovitch, Shaul, Proceedings of the 20th International Joint Conference on
Artificial Intelligence, 2007
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Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
Ralphe Wiggins; John A. Tomlin, INFORMS International Meeting, 2007
[view abstract]
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Optimal Delivery of Sponsored Search Advertisements Subject to Budget Constraints
Zoe Abrams; Ofer Mendelevitch; John A. Tomlin, EC'07, ACM Press, 2007
[view abstract]
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Just-in-Time Contextual Advertising
Anagnostopoulos, Aris ; Broder, Andrei ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, CIKM, 2007
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Feature Selection Methods for Text Classification
Dasgupta, Anirban ; Drineas, Petros ; Harb, Boulos ; Josifovski, Vanja ; Mahoney, Michael, KDD, 2007
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Semantic Approach to Contextual Advertising
Broder, Andrei Z. ; Fontoura, Marcus ; Josifovski, Vanja ; Riedel, Lance, SIGIR, 2007
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Robust Classification of Rare Queries Using Web Knowledge
Broder, Andrei Z. ; Fontoura, Marcus ; Gabrilovich, Evgeniy ; Joshi, Amruta ; Josifovski, Vanja ; Zhang, Tong, SIGIR, 2007
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On the memory requirements of XPath evaluation over XML
streams.
Bar-Yossef, Ziv ; Fontoura, Marcus ; Josifovski, Vanja, J. Comput. Syst. Sci., 2007
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Spatial scan statistics: approximations and performance
study
Agarwal, Deepak ; McGregor, Andrew ; Phillips, Jeff M. ; Venkatasubramanian, Suresh ; Zhu, Zhengyuan, KDD, 2006
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The hunting of the bump: on maximizing statistical discrepancy
Agarwal, Deepak ; Phillips, Jeff M. ; Venkatasubramanian, Suresh, SODA, 2006
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Building an Effective Representation for Dynamic Networks
S.Hill, ; Agarwal, D. ; R.Bell, ; C.Volinsky,, Journal of Computational and Graphical Statistics, 2006
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Overcoming the Brittleness Bottleneck using Wikipedia:
Enhancing Text Categorization with Encyclopedic Knowledge
Gabrilovich, Evgeniy ; Markovitch, Shaul, Proceedings of the 21st National Conference on Artificial Intelligence, 2006
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Computing semantic relatedness of words and texts in
Wikipedia-derived semantic space
Gabrilovich, Evgeniy ; Markovitch, Shaul, Computer Science Department, Technion---Israel Institute of Technology, 2006
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DB2 goes hybrid: Integrating native XML and XQuery with
relational data and SQL.
Beyer, Kevin S. ; Cochrane, Roberta ; Hvizdos, M. ; Josifovski, Vanja ; Kleewein, Jim ; Lapis, George ; Lohman, Guy M. ; Lyle, Robert ; Nicola, Matthias ; \"Ozcan, Fatma ; Pirahesh, Hamid ; Seemann, Norman ; Singh, Ashutosh ; Truong, Tuong, IBM Systems Journal, 2006
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