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Publication
Optimizing relevance and revenue in ad search: a query substitution
Authors:
Radlinski, F.
;
Broder, r.Z.
;
Ciccolo, P.
;
Gabrilovich, E.
;
Josifovski, V.
;
Riedel, L.
Source:
SIGIR, p.403-410 (2008)
Download:
sigir2008-optimizing relevancei.pdf
