What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising | Yahoo! Research

Search by typing the name in the box:

Select a Project from the list below:

Search publications by:

Author:

Title:

Year:

Type:

Research Area:

Advanced Search

Publication

What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising

Authors:

Becker, H.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B.

Source:

The 18th ACM Conference on Information and Knowledge Management (CIKM) (2009)