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Publications | Technical Reports

Found 2 results

Filters: author is Becker [Clear All Filters]

2009

What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising Becker, H.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , The 18th ACM Conference on Information and Knowledge Management (CIKM), 02/11/2009, (2009)

Context Transfer in Search Advertising Becker, H.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , The 32nd Annual ACM SIGIR Conference, (2009)